Customer Service: Separating Average And Exceptional Businesses

Customer Service: Separating Average And Exceptional Businesses

The customer is always right. This slogan (which was originally attributed to Harry Gordon Selfridge, who established Selfridges Department Store in London in 1908) was coined to encourage staff to provide better service to customers. Over the years, different versions have evolved. The French quote: ‘le client n’a jamais tort’ (the client is never wrong). Germans say ‘der Kunde ist König’ (the customer is king) and in Japan, the motto is ’okyakusama wa kamisama desu’ (the customer is a God).