Creating A Culture Of Change, Innovation And Profitability
Culture in terms of a business is defined as the ideas, customs, and behavior of an organization. A company’s culture directly affects its reputation, valuation and hence profitability. In an era where social media reigns supreme and reputations can be made and destroyed by the careless release of ‘news’, special attention should be given to how a business is portrayed, seen by the public and what the effects are on financial results and profitability. A company can re-invent itself and thrive on change.