How To Win In Marketing Without a Marketer
Claiming that the marketing landscape has changed is not a revelation. And assuming that, for most businesses, marketing is critical to success is a safe bet. Contrary to some beliefs, not everyone is a born marketer; however, many people can be marketers, even without a lot of previous experience. Controversially, the best type of marketer is not the person with the longest work history. Instead, it’s someone who is aware of their knowledge gaps and actively seeks to fill these shortcomings by continuously improving and through having an open mind.