Monthly Archives: September 2017

How To Win In Marketing Without a Marketer

Claiming that the marketing landscape has changed is not a revelation. And assuming that, for most businesses, marketing is critical to success is a safe bet. Contrary to some beliefs, not everyone is a born marketer; however, many people can be marketers, even without a lot of previous experience. Controversially, the best type of marketer is not the person with the longest work history. Instead, it’s someone who is aware of their knowledge gaps and actively seeks to fill these shortcomings by continuously improving and through having an open mind.

Banish The Business Devils You Know

Every professional has worked or still works, with suppliers who consistently underwhelm in terms of the service they provide. Given that most businesses strive to improve their profitability and productivity levels, it would appear to be a strange contradiction that any professional would tolerate mediocrity. And yet the phrase ‘better the devil you know’ is frequently referred to by even comparably successful business people. This article addresses one of the most common oxymorons that has plagued businesses for far too long.

Standalone Software Complicates Business

Standalone software can cause business processes to be complicated, often resulting in duplication, deterioration of services, and impaired profitability. As a business grows, its systems become more complex as it recruits more people to service more customers and, often, offers more diverse products. Over time, standalone software systems which have been deployed to make business processes more efficient begin to undermine the productivity of the organization. Leaders need to recognize the complexities created by separate or poorly integrated software systems and identify ways of simplifying these issues.

A Guide To Improving Business Efficiency

In an age of disruption, the great challenge for a business is to reinvent itself while maintaining strong momentum. Companies that sit on the laurels of past successes risk losing everything. Bold leaders recognize that a company must focus on improving performance as well as profits if it wants to maintain its competitive edge. The Simplicity Cycle – As a business grows, it becomes increasingly complicated with more customers, more employees, and more systems.

How To Build A Business That Embraces Change

Change is usually as difficult as it is inevitable, so effective leaders need to combine science with intuition to prepare their organization and its people to succeed in an age of disruption. Essential techniques to create a change-embracing culture include identifying “intrapreneurship,” encouraging curiosity and rewarding innovation. Identify “intrapreneurs” – an “intrapreneur” is an employee who behaves like an entrepreneur while working within an organization.